Hi there!

Today I want to talk about the importance of collaboration between independent schools. 

Through COVID, I have noticed a lot of heads of schools come together through professional development and support each other during this time. However, I think we can be taking this even...

Today I'm joined by Andrea Bateman, Director of Marketing & Enrollment at St. Philip Lutheran School, to discuss how she builds community and family interaction at her school.

In the past year, we've seen a complete shift in community-building strategies in schools. With safety regulations,...

Hey there, 

Today we're discussing the key marketing principle of digital storytelling. You may think, does this apply to my school?

It absolutely does. Why? People make decisions based on emotion and back it up with logic. I can't stress this enough. What this means...

Hey there,

Let's talk communications! Specifically, your school's email marketing.

Your school's email communications are crucial right now especially with unexpected changes that might be happening over the next few months. Parents want to be informed and feel connected to the...

Hi there! 

We're in Spring 2021 and we're seeing record numbers from enrollment and more interest from prospective families in small and independent schools. 

While this is an incredible opportunity for growth and engagement, this also means that we need to put in twice the...

Happy Black History Month!

I want to take this opportunity to discuss how authentic marketing is extremely important for your school, prospective families, and the larger community.

In 2020, many schools' diversity, equity, and inclusion statements were met with backlash from alumni and the...

Hey there, 

Today I have a few quick suggestions to more effectively use photos & videos for social media in your school. 

1. Always record videos horizontally, so that you have more room to crop later and use them across platforms 

2. Build systems for storing & organizing...

Hey there, 

Are you thinking high-level strategy? 

Do you have the right messaging? 

Are you focused on what's going to get you returns in 2021? 

Does your website need an update? 

We are here to help! I want to highlight our Tier 1: Marketing & Consulting Program...

Hello today! 

Are you a small school admission director, marketing director, or head of school?

If so, stick around, because I'm here to announce our Small School Leaders Program for 2021! 

We created this program last year out of a need for professional development for small schools. ...

Hey there, 

Today I'm here with a quick Marketing Minute! This is the one sticky note that every Head of School needs on their computer right now. (however, this really applies to anyone who is offering a product or service!)

Here it is: 

What do they want, and how can I serve...

Hi there,

Just a quick note for all heads of schools and marketing directors: progress over perfection! 

Why? Right now I'm seeing a lot of amazing ideas being floated around in schools, but there is sometimes a resistance to start that idea because it's going to take too many resources...

Hello there, 

Today we're going to be talking about your marketing budget because early 2021 is the time to think about next year. 

I want to focus on return on investment, as it's a key part of deciding your budget.

So, look at each area of your budget and ask yourself this—Is...